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Baby Boomer Sex and Romance (Part I)Baby Boomer Sex and Romance (Part I) Based on several recent national surveys and the perceptions of numerous social commentators there is still a great deal of both—sex and romance---in the lives of aging Baby Boomers. Although not necessarily...

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Boomer Lifestyles: Grey Matters (Part I)Boomer Lifestyles: Grey Matters (Part I) I remember how it started. I was at my favorite beauty salon in San Diego waiting to have my hair highlighted, something I did religiously every three months. Suddenly my long-time hairdresser sighed,...

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Boomer Lifestyles: Grey Matters (Part II)Boomer Lifestyles: Grey Matters (Part II) Funny thing about going grey.  Unlike becoming a brunette or redhead, which can happen in a matter of hours, going grey is a process that takes several months.  There is no hair dye available commercially,...

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Boomer Lifestyles: Grey Matters (Part III)Boomer Lifestyles: Grey Matters (Part III) So, what is the process of going grey?  Well, despite all the advice on the Internet, sensible or not (one source said to use semi-permanent dye and not to worry if your hair turned orange, it would...

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Who Was the First Baby Boomer?Who Was the First Baby Boomer? Not that it really matters, but the first Baby Boomer is said to be a woman by the name of Kathleen Casey-Kirschling, born one second after midnight on January 1, 1946 in Philadelphia, Pennsylvania. She...

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Different Ways of AgingDifferent Ways of Aging Not all organisms age at the same rate. Rodents, for example, vary significantly in terms of average and maximum lifespan, ranging from four years for the common house mouse to a record 27 years...

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Your Aging BrainYour Aging Brain The brain is the most sophisticated organ in the human body and the most complex structure known in the universe. Like the rest of our body parts and nine biological systems, it ages but on its own schedule...

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Baby Boomer Vegetarians (Part I)Baby Boomer Vegetarians (Part I) According to some sources, vegetarianism is on a modest uptick or at least holding its own, with about 6.7 percent of the U.S. adult population (20 million) reporting they no longer eat meat, and 2.3 percent...

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Baby Boomer Vegetarians (Part II)Baby Boomer Vegetarians (Part II) America has eating and exercise issues which translate into over-weight problems, and these have increased steadily over the past 30 years. It is estimated that 127 million adults in the U.S....

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Baby Boomer Retirement--Are You Ready? Baby Boomer Retirement--Are You Ready? Thinking a lot about retirement these days? You are not alone. Nearly 78 million Baby Boomers, individuals born between 1946-1964, are on track to leave the workforce over the next twenty-two years. That...

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Retiring RetirementRetiring Retirement Retirement is one of the most significant life transitions in adulthood, and current “retirees” and the 78 million Baby Boomers just behind them are re-writing the rules. No longer satisfied with...

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Aging Is Not A Spectator SportAging Is Not A Spectator Sport Despite what you hear on television and read in product advertizing, aging is unavoidable if you are human. No one really stands on the sidelines or skips the game. Aging is not a spectator sport. Aging...

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Baby Boomer Political Agenda?Baby Boomer Political Agenda? The idea that Baby Boomers---many of whom grew up in an era of flower power, Woodstock, Civil Rights Movement, environmental justice, and “recreational” drugs---would coalesce into a large and demanding...

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The Future of the American WorkforceThe Future of the American Workforce One of the most important shifts in the early 21st Century is the aging of the American workforce. This demographic phenomenon, sometimes referred to as the “Silver Tsunami,” is unstoppable as 78 million...

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You Are What You Eat . . . and Drink (Part I)You Are What You Eat . . . and Drink (Part I) If it is true “you are what you eat (and drink),” then the health profile of America today reveals we are eating way too much of the wrong foods and exercising too little. Here are some worrisome...

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You Are What You Eat...and Drink (Part II)You Are What You Eat...and Drink (Part II) The biology of aging has made remarkable advances in the past two decades, enough so that we can make some comments about eating and aging with reasonable certainty.  As our bodies grow older, everything...

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Will Baby Boomers Save the World?Will Baby Boomers Save the World? By now everyone knows there are a lot of Baby Boomers around the country, about 78 million of them, ranging in age from 46 to 64. It is highly probable if you are reading this article you are one yourself...

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Baby Boomer Health ChallengesBaby Boomer Health Challenges Just about everything that was predicted five years ago about the Baby Boom generation has turned out to be true. There have also been some surprises. In the next several blogs we will identify and discuss...

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Welcome California BoomersWelcome California Boomers Welcome to the California Booming Blog. This is the latest web-based destination point for adults born between 1946-1964, nearly one million of us residing in San Diego County, and 9.2 million throughout...

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Baby Boomer Sex and Romance (Part III)

Posted by Barnes | Posted in Baby Boomers, Sex and Romance | Posted on 24-06-2010

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The Business of Romance

Romance is also big business. In 2008, romance fiction sales in the U.S. were $1.37 billion dollars, the largest share of the consumer book market at 13.5 percent. With 7,311 new romances published in the same year, no fiction category rivals Romance in terms of sheer size and reader loyalty. These paperback books are marketed mostly to women (90.5 percent of romance novel readers) who average 44 years in age and are well educated, half are married, and about one-third are over the age of 45.